Second Proposal
This design is more dynamic, a patter that can be extended throughout the slides and has a variety of purposes, not only as background but in other departments.
First Proposal
I wanted to focus on the brand and the appealing of the product by increasing the size on both. The lines are slightly diagonal, which allows continuity between the slides.
Third Proposal
A variation of the first design, focusing this time on the shoe and the advert slideshow. The colours are inverted to provide a neutral background for the best sellers.
Design Process
First approach
Publication
This video represents one of 20 distinct creations, each designed to highlight the ten bestselling products of 2020 for both men and women.
Furthermore, I was entrusted with two additional side projects on behalf of the company during the development phase of the main project. The first project involved animating another advertisement, while the second required my experience in subtitle placement for the TenNine Hike GTX French and German campaigns.
The primary objective of the project was to develop two Instagram carousels for the advertisement section. These carousels were designed to provide potential clients with an enticing visual representation of Hoka's top-selling footwear for men and women in 2020.
Hoka one one
Motion Graphics
Article Agency
Year: 2021
Highlighted fields:
- After Effects
- Marketing & Advertisement
- Social Media
Subtitles
This assignment was suggested by the head of marketing due to my experience with languages. I used the subtitles feature of Adobe Premiere to deliver it.
Animation
The objective of this spot was to design an advertisement with a runtime of no more than 8 seconds. The design team was tasked with animating the pre-existing content to achieve this goal.
Second Proposal
The client chose this setup as the final layout for the advert, with a bigger shoe and a clean name with a thin line to have some of the continuity ongoing.
First Proposal
We decided to change the direction to something more neutral, where the main focus is the product, leaving the brand and the tag-lines on a second level.
Third Proposal
A cleaner version of the first layout, forgetting about the continuity between slides and moving the focus to the product and it's tag-line.
Second approach after review
